I was going to post this as a comment but seeing as I got a little over the max limit of characters here is my 2 cents (Give them back cause I need to buy some AskUbuntu pants to match my AskUbuntu Shirt ;) ):
First the 3 points made:
- Why should my loco care about AU? What makes it so great?
- What should I (as a LoCo leader) urge people to do on AU?
- What should I warn them about / ask them not to do?
In my country (spanish) I have been and seen several "problems" in regards to all 3 points mentioned here. The fact of the matter is that if AU is in english and does not have a spanish version (in my case spanish but this includes all other possible languages) then a loco team will find it very difficult, I mean REALLY difficult to not only tell newcomers to go to AU but to promote it since it is not in a common language for my country.
It is better for an individual to just search the internet for a answer to the problem in their native language than to come here. Few exceptions like myself and any other from any country that has English as a second, third.. language.
The LoCo group promotes Ubuntu yes, but in their language, with what they can and have in hand to work with.
Saying this includes the fact that for English speaking users, the LoCo teams and the AskUbuntu site can work together and not only create a better environment for each but centralized questions and answers in AskUbuntu (And their respective site forums) and focus a little bit more on real world events (For example Ubuntu reunions, celebrating when a release is made, Ubuntu Parties, Ubuntu FliSol which is a celebration in spanish latin countries.) The can focus more on the community and organize better ideas and have to worry less on solving questions and answers since they can be found in AskUbuntu, at least most of them.
Of course this is only for English speaking users. For others is totally different. In my country for example, users rely on the LoCos forum, IRC and other places with few questions ever answered (Which is why I am trying to create another LoCo team but as I was told I can not create another but only work with the existing one which for various reasons including but not limited to political ideas and not actually been centralized on the community it will be impossible). AskUbuntu is very tough place to ask LoCo uses if you are not from the US or UK (Or other english spoken places). You ask in my country and you will actually get a "Are you LOCO!" response.
- So: Why should my loco care about AU? What makes it so great?
They won't care until the language is in their native tongue.
- So: What should I (as a LoCo leader) urge people to do on AU?
You should do nothing since trying to teach users to use Ubuntu is enough without trying to teach users to go to an english site to resolve Ubuntu problem (Its like me trying to learn Ubuntu in a Russian, Chinese or Arab language. It will be very difficutl for me and since am coming from Windows as a newcomer the first thing in my mind would be to return to it. I point this 3 since I have good friends there and the letter type is different.)
- So: What should I warn them about / ask them not to do?
You should warn them that AskUbuntu is in english and promote a way for StackExchange to hurry with the Language support. As an alternative maybe create an alternative to AskUbuntu for ubuntu users which supports multiple languages and this site would be worked not only by a group of Ubuntu developers but also LoCo teams for each language and the Ubuntu community worldwide.
The only thing I can say is that all 3 points are mute until the language barrier is broken, either here or at a new central site.