Mixed apostrophes in “unclear what you’re asking” description

Question

I stumbled across the following sentence in the description of “unclear what you’re asking” close reason:

As it's currently written, it’s hard to tell exactly what you're asking.

The first it's as well as the you're uses the typewriter or vertical apostrophe (U+0027 ') while the second it’s shows the typographic or curly apostrophe (U+2019 ’)_{, which is the preferred character to use for apostrophe according to the Unicode standard.}

This applies to the description on closed questions as well as the close dialog. On https://askubuntu.com/help/closed-questions on the other hand only typewriter apostrophes are used.

As a typography enthusiast I'd opt for the curly apostrophe, but I’m fine with the alternative as well – as long as it’s consistent!

What's the difference you may ask. Well, try echo it’s as opposed to echo it's in your favorite shell once…

Answer 1

I don't know why it's this way, but that’s how someone wrote them. I blame Google Docs.

Changing it now means forcing the International sites to re-translate the entire close reason, so... Doesn't seem like a good use of their time. But if we ever make a substantive edit to that close reason, we'll definitely mess with apostrophes some more.

tl’dr: Unicode ruins everything.