[There are several options for posters to generate their links as links that will open the software centre.][1] The basis behind all of them is linking to `http://apt.ubuntu.com/p/<package-name>`. There have been discussions about making this automatic (eg to detect `apt-get install ...`) but my attempt to do this failed. The major problem is you'll also see `add-apt-repository` scattered around the site and this can be a major part to getting some things working. Adding apt repos is not possible via a link (for good reason!). [1]: https://meta.askubuntu.com/questions/548/how-to-post-links-that-install-software-via-apt